ClientKnockout Renovation
A website worthy of 30 years of craftsmanship.
Knockout Renovation has completed over 627 luxury renovations in the heart of Manhattan. Their old website didn't reflect that. We built one that does, and made sure the right people find it.
Industry
Luxury Home Renovation
Location
Manhattan, NYC
Scope
Website + SEO + GEO
Projects
627+ completed
The client
Knockout Renovation is a full-service luxury home renovation firm in the heart of Manhattan. They handle everything, design, products, and construction, under one roof. Over 30 years in business, 627+ completed projects, and a 7-year warranty on all work.
Their reputation was built on word of mouth in NYC's high-end renovation circles, but their digital presence didn't match the quality of their work. They needed a website worthy of luxury Manhattan homeowners and a search strategy that put them in front of the right buyers across the city.
What we built - Website
A complete redesign focused on premium aesthetics and conversion.
Full website redesign with a premium, editorial aesthetic matching their luxury renovation work
Portfolio showcase with before/after project galleries and full-bleed imagery
Service pages for kitchen, bathroom, full-home, and commercial renovations
Mobile-first responsive layout optimized for high-end Manhattan homeowners browsing on their phone
Conversion-focused CTAs, consultation booking, phone click-to-call, and contact forms
Fast load times with optimized images, lazy loading, and modern build tooling
What we built, SEO & GEO
Search visibility across Google and AI-powered engines.
Local SEO targeting luxury renovation keywords across Manhattan and the broader NYC market
Google Business Profile optimization with review management strategy
Schema markup for LocalBusiness, Service, and Review structured data
GEO optimization, structured content designed to surface in AI-generated answers
Service area pages targeting high-intent searches like 'luxury kitchen renovation Manhattan'
Technical SEO: server-side rendering, canonical tags, sitemap, and meta optimization
What we built, lead triage and Buildertrend routing
Inbox-level lead operations. Junk gets filtered, luxury inquiries get enriched, and qualified leads land straight in Buildertrend.
Inbox triage across every channel inquiries land in, web forms, listing portals, referrals, and direct emails
Junk and spam filtered out before the project team ever sees it
Qualified leads enriched with project type, scope, and location before being handed off
Routing directly into Buildertrend so the project pipeline stays clean from first touch
Source attribution captured per lead so they know which channels are actually producing luxury inquiries
What we built, the AI chat assistant
An on-site AI trained on the Knockout knowledge base. Answers questions, qualifies inquiries, and hands off to the project team with a full transcript and structured fields written into Buildertrend.
On-site AI assistant trained on the full Knockout knowledge base, services, neighborhoods served, price ranges, timelines, warranty, and design process
Qualifies inbound visitors in plain English, project type (kitchen, bath, full home, commercial), Manhattan neighborhood, scope, budget range, and timeline
Surfaces relevant portfolio pieces mid-conversation so prospects see proof before they pick up the phone
Books consultations directly into the calendar with no human gatekeeper for the easy cases
Hands off to the project team with a full transcript and structured fields written into Buildertrend
Filters out homeowners outside the service area or budget range without making it awkward
Results
Professional web presence that reflects 30+ years of experience and 627+ luxury renovations
Optimized for local search across Manhattan and the broader NYC market
Structured for AI visibility, designed to appear in ChatGPT, Gemini, and Perplexity results
Clean Buildertrend pipeline, no manual copy-paste from inbox to project software
Mobile-first UX driving consultation bookings directly from search
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