Competitive Plumbing & HVAC
Cutting-edge site, paid ads, and CRM routing for a master-plumber-run shop.
Rob runs Competitive Plumbing & HVAC out of Lakeville, MA. We built him a full lead-gen system, conversion-first website, Google PPC, PostHog-driven optimization, branded imagery, and inbound routing straight into HousecallPro.
Industry
Plumbing & HVAC
Location
Lakeville, MA
Service area
Southeastern MA
Scope
Website + PPC + CRM routing
The client
Competitive Plumbing & HVAC is owner-operated by a Master Plumber (MA #MP17629) out of Lakeville, MA. Heating, cooling, plumbing, and renovation, all delivered with a 24/7 same-day callback guarantee. Premium brand partnerships with Trane, Mitsubishi, Rinnai, and Navien. 5.0 Google rating.
What the business was missing was a digital front door that matched the shop. Owner on the phone, master plumber on the work, and zero hidden-fee nonsense, all rendered into a site a homeowner can scan in twenty seconds.
What we built, the website
A cutting-edge, conversion-first site with branded photography and copy that reads like Rob runs the shop.
Cutting-edge conversion-focused site, mobile-first, fast, leading with the master plumber's name, license number, and a 24/7 phone CTA
Service pages broken out by trade: heating, cooling, plumbing, emergency repair, and renovation
Service-area pages targeting Lakeville, Berkley, Plymouth, Bourne, Sandwich, Newton, Needham, Wellesley, and the broader Southeastern MA market
Branded photography of Rob, the trucks, and real installs, retouched and color-graded so the site looks like a national brand, not a local shop
Transparent-pricing layout that mirrors how Rob actually quotes work, no hidden-fee tricks
Premium-brand partner blocks (Trane, Mitsubishi, Rinnai, Navien) for buyer signal
Mass Save rebate explainer embedded directly into the heating service flow
What we built, Google PPC ads
Paid acquisition pushing high-intent searches straight into Rob's queue.
Google PPC ads running across plumber, HVAC, water heater, and emergency-repair intent keywords
Geo-targeted campaigns per service area so spend follows the towns Rob actually wants to work in
Landing pages and ad creative built to match, no generic homepage drop-offs
Negative keyword lists pruning out tire-kickers and unrelated trades
Weekly bid and creative iteration based on what's actually converting
What we built, conversion optimization
PostHog session recordings and weekly experiments turning real behavior into wins.
PostHog installed for funnel analytics and session recordings so we can watch how real homeowners use the site
Heatmaps and rage-click detection on every key CTA
Conversion experiments shipped weekly based on what the recordings show, not gut feel
Phone-call attribution stitched to traffic source so paid spend gets credited correctly
What we built, lead routing into HousecallPro
Every inbound, web form, phone call, or GBP inquiry, lands directly in HousecallPro with full context. Zero copy-paste.
Inbound leads from web forms and phone calls piped directly into HousecallPro
Lead source, service requested, and urgency captured automatically as HousecallPro fields
Same-day callback guarantee enforced by routing emergency tags to the top of the queue
Zero copy-paste between site, ads, and dispatch software
Google Business Profile tied into the same flow so map-pack inquiries land in the same inbox
Results
A digital front door that reflects how Rob actually runs the shop, owner-on-the-phone, master-plumber-stamped, no hidden fees
Paid acquisition and organic search funneling into the same conversion path
Every lead, emergency call, scheduled install, or quote request, landing in HousecallPro with full context
PostHog-driven optimization loop turning real user behavior into weekly conversion wins
Coverage across every town in Southeastern MA they actually service, not generic state-wide pages
Want something like this built for you?
We build conversion-first trades sites and 24/7 lead capture flows that funnel into the owner, not a directory.