Byblos Restaurant
A 30-year Lebanese tradition, now booking Greater Boston catering.
Byblos has run one of Greater Boston's most loved Lebanese kitchens since 1996. We rebuilt their digital front door and stood up a catering outbound program that turns law firms, corporate offices, and event planners into recurring catering clients.
Industry
Lebanese Fine Dining
Location
Norwood, MA
Scope
Website + Outbound
Established
1996
The client
Byblos is one of Greater Boston's most celebrated Lebanese fine dining destinations, family-owned since 1996. Three decades of mezze, grill, and chef-driven Levantine cuisine, plus live music every Friday and Saturday that turns dinner into an event. The food is hand-crafted. The room is full.
The old site didn't reflect any of it, and the catering side of the business was running on word of mouth alone. We took on both problems in parallel, one engagement, one team.
What we built, the website
An editorial restaurant site that captures the room, the food, and the night.
Editorial design system that mirrors the warmth of a Levantine table, with serif display type, hand-set typography, and a cream-and-burgundy palette
Full menu sections for mezze, mains, grill, vegetarian, and pastries with photography and short descriptions
Reservations CTA placed prominently in nav and hero, with mobile click-to-call for the host stand
Live music and entertainment calendar surfaced on the homepage to drive Friday and Saturday traffic
Photo gallery showcasing the dining room, plating, and the live performances
Mobile-first responsive layout tuned for diners checking the menu on the way over
Dedicated catering landing page funneling event inquiries into the same outbound pipeline
What we built, the catering outbound campaign
A multi-channel email program landing in inboxes across Boston and Greater Boston, sourcing recurring catering clients.
Targeted prospect lists for corporate offices, law firms, hospitals, universities, and event planners across Boston and Greater Boston
Segmentation by company size, vertical, and event cadence so each segment gets the right pitch
Multi-step email sequences: cold intro, menu and packages, live-music differentiator, and a final ask
Per-segment angles, corporate lunch drops read different than wedding-rehearsal inquiries
Deliverability infrastructure done right, dedicated sending domains, warm-up, SPF, DKIM, DMARC
Reply handling and routing into the host stand so the kitchen never gets blindsided
Lightweight tracking dashboard for sends, opens, replies, and meetings booked, no guessing which list is performing
Results
A website that finally matches 30 years of craft, mezze, and live music
A repeatable catering outbound engine pulling qualified Boston-area event inquiries every week
Single sales funnel for walk-ins, reservations, and catering, all measurable in one place
Mobile-first UX driving reservations and click-to-call straight from search
Structured for AI visibility, designed to appear in ChatGPT, Gemini, and Perplexity results for Lebanese restaurant and Boston catering queries
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